Friday, December 16, 2011

What's involved to be a "speaker" at The Global Product Management Talk on Twitter?

Please Retweet: What's involved to be a #prodmgmttalk Speaker? http://bit.ly/gQh7Vr #prodmgmt #twitter #chats

Generally, our speakers have written a blog posting or given a presentation about specific subject matter relevant to the practice of product management specifically, or generally beneficial to business professionals involved with managing products, software or technology. Speakers provide the questions which we make available ahead of time in order to stimulate the discussion and enable participants to prepare. Speakers don't actually "present" during the hour, but rather interact with the participants who are answering their (pre-posted) questions on Twitter in real time.  Occasionally, the speaker may spend more time sharing information, talking with the co-hosts and explaining point of view than interacting on Twitter, depending on the comfort level of the speaker and technical considerations.

In addition to the questions, we provide background material for participants to read prior to the event, and reference it in all the promotional materials. Often, people will read the resource material after the event when they are going through the twitter transcript and listening to the audio podcast. Following the event, we'll distribute a transcript of all tweets and a recording of our audio discussion on Skype. All of the content is posted on the website, distributed via social media, iTunes, BlogTalkRadio and may be packaged, for example, as an ebook for consuming on mobile and tablet devices.

What is The Global Product Management Talk?

The "Global Product Management Talk" was initially conceived as a virtual forum where people who manage products situated globally could interact in real time with product management thought leaders.  The Global Product Management Talk raises the bar for what is possible to accomplish in a real time, open platform event on Twitter by encouraging participants to expand their knowledge base with each event, utilize new products in real time as we introduce and beta test various products for participating, enable participants to showcase their knowledge and share resources, and crowdsource educational content for product people to stay apprised of new developments, thinkers, and events in the practice of managing products from inception to market and innovation.

This event is unique for a number of reasons:

1. Interactive, Mini-product camp, Socratic discussion
The showcased thought leader does not lecture, but actually raises questions for the participants to answer in a "Socratic" atmosphere, while providing background information and comments to forward the discussion.

What is a Socratic Discussion?

The Socratic method of discussion is based on the way Socrates taught students in Ancient Greece. All of his students were encouraged and expected to share their thoughts regarding both the written and the spoken word. Socrate's students were provided materials to read, analyze and evaluate prior to class so they could prepare to contribute to the discussion. During the class, Socrates would listen intently as the students demonstrated their knowledge.
The Global Product Management Talk models the Socratic method of discussion by posting the questions to be discussed and providing background material for participants to review before the event.  During the event, the speaker participates on an equal level with participants, by reading and commenting on tweets. We also include both the written aspect of the tweets and the spoken word by recording the commentary and banter of the speaker with the co-hosts.

Following the event, participants and others can read the transcript and listen to the recording to further analyze the discussion, follow through to resources mentioned during the event, and blog their responses.  The Global Product Management Talk is the only venue of this nature available for product professionals to share their knowledge and resources, discuss pertinent issues, stay up to date with the most recent methodologies, procedures and tools, and learn from others while engaging in a community of peers.

What is Product Camp?
ProductCamp is an in-person, free collaborative, community organized unconference, focused on Product Management and Marketing. It provides a great opportunity to learn from and network with other smart, passionate people coming together to discuss, debate, and collaborate on issues they face every day. Everyone interested in improving their ability to conceive, build, manage, launch and market products is welcome.  Product Camps are generally scheduled to last about 8 hours, often on a Saturday.  The Global Product Management Talk is like a micro-product camp, or equal to one session of pcamp.

What is ProductCamp Radio?
ProductCamp Radio is a podcast produced by The Global Product Management Talk to promote, educate, evangelize the value of attending, presenting, sponsoring Product Camps, identify best practices, suggestions, successes relevant to all Product Camps, and provide a promotional vehicle that extends the reach of influence to serve as a perpetual commercial for all product camps that can be embedded on sites and accessed via mobile devices.

What are Product Talks?
According to Jeremy Horn, of the Product Group, New York, NY, Product Talks are "an opportunity for Product Managers, Strategists,etc., to come together to meet, interact, and network. The ideal environment within which sharing and learning can flourish and complement the knowledge base for all on a peer to peer basis." Product Talks are generally scheduled for a weekday evening at regular intervals. The San Francisco Product Talks meetup generally takes place monthly.

What is the Tools of The Trade Podcast?
          The Global Product Management Talk Tools of the Trade audio series is designed to                            enable busy product people to stay informed about best in class tools, methods 
and approaches.


2. Open Forum
It takes place in an open forum on Twitter enabling anyone to participate without barriers beyond Internet connection (Twitter registration is only required for participation, the event could be passively viewed in real time via Twitter search of the hashtag #prodmgmttalk or the transcript could be read after the event offline.)

3. Multiple Options Extends reach and convenience
  • Visual: 
For participating on Twitter in real time event, participants can use whatever tool they choose, as well as suggested tools (TwebEvent, TweetChat, Joint.im), for following the hashtag #prodmgmttalk to read and respond to tweets during the live event.
  • Audio: 
For listening to live discussion, participants can use whatever device (phone, mobile, PC) to listen to the speaker and co-hosts banter, discussion and commentary of the subject matter and Twitter.  Participants are also invited to call in during the live discussion. http://www.blogtalkradio.com/prodmgmttalk 

4. Focus on Issues pertinent to Managing Products/ Product Management/ Product Professionals
It is the only weekly, virtual event of this kind for everyone who is passionate about products, process, the value and experience of products, such as those
  • WHO identify as professional product managers AND 
  • ARE responsible for managing products from inception through launch, AND 
  • MAY HAVE the title or find themselves in the organization/department of "Product Manager, Product Marketing Manager, Product Management" AND 
    • develop products, 
    • design products, 
    • launch products,
    • sell products,
    • are responsible for products,
    • are concerned with the success of products AND 
  • companies, organizations, consultancies that produce products AND services!
The Global Product Management Talk on Twitter, since its inception in February 2011, is the largest Twitter Chat with this focus and Socratic format in the world, recently generating 275,302 impressions, reaching an audience of 15,769 followers with re-tweets occurring for days and weeks following the hour event. 
Our followers to @prodmgmttalk consist of more than 1300 (and growing >100/month) internationally located high-tech professionals including, but not limited to, Founders, CEOs, Entrepreneurs, VPs and Directors of Product Management and Marketing, Product Managers, Product Marketing Managers, Brand Managers, Press Relations, Engineers, Developers, UX, UI, Product Owners, Scrum Masters, Scrum Managers, Project Managers, Content Strategists, Community Managers, Marketing Managers, Consultants, Trainers, Authors from the entire spectrum of diverse industries including startups, Tech, Software, Services, SAAS, IT, cloud, web, manufacturing, small business, consultancies, etc.


We are cultivating a knowledge community of product professionals and thus are constantly in the process of iterating, collaborating and responding to requests, expanding our focus, providing context for identifying the needs of product professionals, and establishing metrics going forward.  Your participation, thought leadership, promotion, feedback and sponsorship to forward this ongoing experiment is welcome and valued!

To be scheduled:

Please fill out the Speaker Form: http://bit.ly/f4xAIW and we will schedule you to speak. 
  • Prior to your scheduled event, we will provide a speaker orientation to walk you through the mechanics of the tweet chat so you can relax and enjoy participating. 
  • Additional info: http://bit.ly/ncF8LZ 
  • More information about twitter talks & FAQs: http://bit.ly/hbEgyt
Note: If you are new to Twitter or an infrequent tweeter, please follow these instructions to guarantee that all participants will be able to view your tweets at the event: http://bit.ly/kn5C0e

Preparation:

1. Please fill out SPEAKER INFORMATION FORM

We prepare a press release based on the information you provide, distribute it to showcase you and promote your appearance!  We request that you partner with us to provide a landing page, re-tweets, postings and promotion, inviting your community to participate fully in the event.


2.  The co-hosts will be conversing with you on Skype during the event while we are all watching the twitter comments.

(New to Skype?  For free international calling, sign up and download onto your desktop: http://bit.ly/luz38N )




Skype:  Please add the co-hosts to your contact list: 

cindyfsolomon (Cindy in San Francisco Bay Area) and 
brainmate1 (Adrienne Tan in Sydney, Australia)

3. Twitter: If you're new to Twitter, don't worry! 
We are equipped to enable your participation even if you're not a twitter pro or comfortable typing.  Cindy will walk you through the mechanics of the tweet chat prior to the event and we'll have a producer available during the event to assist w/logistics.

Please follow us to guarantee you'll see our tweets and enable Direct Messaging:

Twitter FAQs: http://bit.ly/hbEgyt
Is Twitter indexing your tweets in search?  Read this: http://bit.ly/kn5C0e
Set up your preferred twitter chat tool http://bit.ly/ez6dGU

4. Please like us on Facebook: http://on.fb.me/ncKUD8

Weekly questions: http://on.fb.me/ohI9Pt



5.  Please connect with us on LinkedIn:  

Link to Cindy: http://linkd.in/bAzQCY

Join Group:  http://linkd.in/jRmwRx

Follow Company: http://linkd.in/pJ8B68

Filling in the Form:

NOTE:  We ask you to fill out the form to aid us in showcasing you!  However, don't fret, we're happy to assist you in filling out the form, discussing topics, determining questions, and promoting your expertise!  Don't hesitate to contact Cindy @cindyfsolomon  email: cindy@prodmgmttalk.com 

1.  Choose a topic focus.  Some questions to help you choose:
What issues do you want to raise?
What expertise do you want to share?
What is near and dear to your heart?
What angle has not been explored in depth?
What have you blogged about and/or have links/resources to share?
What bothers you about the art, science or practice of managing products that you want to change?

This is a fun thing - no need to stress. The point is to come up with questions for the audience to answer so they will share their direct experience - not necessarily questions that you have all the answers to, although you may have commentary.

To specifically promote your product, solution or methodology, 
2.  Provide up to 8 questions to foster in depth discussion regarding your topic and links for more information, blog articles for people to read in advance of the talk.  

Remember: the questions you provide are for the audience to answer and for you to provide commentary on their answers.



3.  Your Background bio, LinkedIn profile link, Twitter, links to your presentations, video, etc.


4.  2-3 Pre-composed tweets (140 characters) to use as introduction to you and your focus for event 



5.   To enable a press release: a quote (regarding your excitement about participating with a Global Product Management community using twitter, why you want to do it, what you hope to come out of it...etc.) 
Press Release is distributed and lives permanently on the site and http://pressroom.prlog.org/prodmgmttalk/



6.   You will be promoted via Social Media on the site and via Tweets, Facebook, Linkedin, Plancast, EventbriteBlogTalkRadio, Press Release distribution, etc. 


7.  Please plan to be available on Skype, up to 1/2 hour before and 1/2 hour afterwards to debrief (if need be)

8.  Also, we will grab your LinkedIn profile picture for the Press Release and BlogTalkRadio page, unless you would like to provide a different gif or jpg.

During event:

1. Participants are actively Tweeting using hashtag #prodmgmttalk and following using tools such as Tweetchat.
2. The co-hosts are on Skype with the speaker and the BlogTalkRadio avatar, who is in the background recording and broadcasting live for participants to listen. 
3.  A producer may be available to assist with logistics, posting tweets, monitoring the event timing and progression.  

Q&A format
* up to 10 questions posted ahead of time 

(may be pre-timed to post at appropriate intervals to forward action during event http://www.twuffer.com)

*  focus is on guest speaker answering questions and responding to participants' comments, while participants follow along and share their thoughts on the questions as well.

*  Moderator engages speaker in tweeting statements, answers, responses (answers can be pre-identified and progression to next question timed).  
Co-hosts may moderate by tweeting the questions and interacting with speaker (as if on stage), as well as managing the participants by pointing to links for guidelines, transcript and orienting people coming in late.

Post event:

Unedited audio immediately available and unedited transcript posted to site
Debriefing w/speaker (what worked, what didn't, what to change going forward)Encourage everyone to blog about experience to be posted at http://bit.ly/eOFmB6
Follow up to thank participants
Promote next week
Transcript is processed and posted to Slideshare, FB, site and promoted via social media.
Recording is edited, posted to BlogTalkRadio, FB, site & promoted via social media.

Please Retweet: What's involved to be a #prodmgmttalk Speaker? http://bit.ly/gQh7Vr #prodmgmt #twitter #chats

Wednesday, November 16, 2011

Suggested Product Events in the San Francisco Bay Area

Face to Face Product Events in the San Francisco Bay Area


There's a myriad of startup, product, tech related events going on weekly.  Here's a list to get you started.


1. Start by joining the San Francisco Product Talks meetup!
we're collaborating with the Lean UX Design group for our next event


2. Subscribe to Cassandra Phillips' StartUp Events, Discounts, Alerts From Webwallflower.com

3. Search for events: 

4. The Silicon Valley NewTech Meetup Group [SVNewTech] Palo Alto; Presentation at front of room demos w/audience in chairs

5. SFBeta In a bar w/drinks &  music. People set up their laptops & you walk around to view

6. SFNewTech 5 minute demos on stage, ample networking before & after

Organizations:
The MIT/Stanford Venture Lab (VLAB) (Stanford) San Francisco Bay Area chapter of the MIT Enterprise Forum. 





Friday, October 21, 2011

What is the Most Effective Way to Host a Regular Twitter Chat?


This question was recently posed on Quora.  Here are my suggestions for the Most effective way to host a regular Twitter Chat:

Strategy

Recognize that a regular Twitter Chat is an event requiring human participation. Even though its digital on an open platform, it still requires similar planning, thinking, and structure as any other regularly scheduled event to guarantee its success.

Think strategically and post your thinking on a webpage (start with a wiki or blogpage, then identify a relevant name that ideally works well for a hashtag and domain name)

Answer these questions in your planning
What is the purpose of the Twitter Chat?
Who is the desired audience?
What is your goal for producing the Chat?
What are your success metrics?
What is your road map?

Break down your event planning into 3 parts
a) Before the event begins (prior to launch and between regularly scheduled events)
b) During the event
c) After the event

Tactics

Prior to Twitter Chat Launch

Determine the following details:

1. Topic: Decide your twitter chat topic. Search Twitter hashtags and the Twitter Chat Schedule to see if its already covered: http://bit.ly/hbEgyt

2. Team: Choose a partner or two to collaborate, co-host during chat, handle logistics and promote between chats. Sustaining momentum requires group effort between events and when you're not available. If your purpose is to engage an audience around a topic, community nurturance is an ongoing effort.

3. Audience: identify who is already discussing this topic on and off Twitter, what organizations, events and experts are focussed on it. Make contact and start creating a twitter list to engage those people in conversation and share your plans. Create a means of driving people to your webpage and encouraging them to register or subscribe for ongoing exchange. A Twitter Chat is one potent piece of a community engagement and fully integrated social media campaign effort.

4. Schedule: Choose a schedule that works for a core group of potential participants to guarantee an audience at launch.

5. Format: Your purpose and topic will help define the most effective format for your audience.

Format options range from;

a) the open bar networking type event if you just want to build community and provide a meeting place for people to tweet together during a time frame where they're allowed to promote themselves and self-interests;

b) themed free-for-all where people are encouraged to stay on topic;

c) an expert guest speaker where tweeters ask questions relevant to the guest's subject matter;

d) semi-structured - where the host provides questions for participants to discuss;

e) hybrid event - where the live action takes place on another platform off Twitter, but the conversation occurs within Twitter;

f) Socratic Format
pioneered by the Global Product Management Talk and suggested for professional events. Before the event, the speaker provides links to presentations and questions. Participants are encouraged to prepare to engage in a valuable conversation by sharing their own experience and expertise with both the speaker and other participants. Questions from the audience, suggestions, disagreements and humor is encouraged. The hosts moderate the chat by welcoming new comers, monitoring the discussion to stay on focus, orienting the speaker, watching the time and moving the conversation forward. This becomes a valuable interactive information exchange during the live event time frame. Afterwards, the transcript of tweets is posted and participants are encouraged to blog about their experience and continue the conversation in a static format.

This should get you started. You can check out the Frequently Asked Questions (FAQs) on the Global Product Management Talk website for additional details from the weekly #prodmgmttalk Twitter Chat.

Global Product Management Talk is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions (on Facebook) with live audio of thought leader and co-hosts commenting (on Blogtalkradio). Global Product Management Talk weekly twitter chat Mondays 4-5 PM PT Thought leader answers preposted questions. Follow @prodmgmttalk Use #ProdMgmtTalk to show up in discussion. Executive Producer Cindy F. Solomon @cindyfsolomon http://pack.li/1d   http://www.prodmgmttalk.com

Friday, October 14, 2011

Recap: Value Co-Creation and Product Management w/Jose Briones, Ph.D.

Please retweet: 10/3 Recap: Value Co-Creation & Product Management w/Jose Briones @brioneja http://bit.ly/oXjSsq #prodmgmttalk @prodmgmttalk

Jose Briones, Ph.D.
At the October 3, 2011 Global Product Management Talk on Twitter, Jose Briones, Ph.D. @brioneja led us in a discussion of Value Co-creation and Product Management.  

Following is an edited recap of the tweets with hosts Cindy F. Solomon @cindyfsolomon in San Francisco bay and Adrienne Tan @brainmates in Australia. Use this as a jumping off point to blog your insights and responses. 

Dr. Briones commented, "As a frequent participant in the Global Product Management Talk, as well as other Twitter chats, such as #innochat, I look forward to the participants’ experience in applying value co-creation to the product management process."

Listen to internet radio with ProdMgmttalk on Blog Talk Radio

INTRO
Value Co-Creation not only describes a business management trend of jointly creating products, the term also refers to a change in orientation towards quantifying the customer experience. Value co-creation is a movement towards  recognizing the perceived value experienced by the customer throughout all interactions with the product, brand and service. Product managers recognize that the value of the customer experience is much more than mere financial transactions. This discussion will uncover how value co-creation can be applied to the successful development of
products and services.


MENTIONED DURING TALK
DISCUSSION


Q1 How do you define value?
  • Brioneja I think there is significant consensus regarding the importance of value in innovation and product/service creation.  However, there is little consensus as to the
    definition and measurement of value.  What is your own definition of value? All opinions are welcome 
  • brainmates A1: Value = what customers are willing to exchange ($, info etc) for your product/service 
  • piplzchoice A1 Product value can be measured by a degree it meets customer expectations 
  • Brioneja A definition that I use is that value is a measure of need or desirability. What do you all think?  
  • agilebench I like the notion that value is relative. It makes it easier to estimate value comparatively 
  • Brioneja @agilebench Yes, it is certainly relative, different for every individual 
  • saeedwkhan @brainmates Value and price are different beasts entirely. Value is what you get from something. Price is what you pay. 
  • Brioneja @saeedwkhan Yes, they are absolutely different. It's critical to 1st determine the value of the offering BEFORE  setting  price 
  • agilebench This approach takes its queue from agile estimation techniques (which are focused on cost, not value) 
  • hienergyguy  value is what further rewards, relationships, and results can be obtained by after a transaction 
  • Brioneja @hienergyguy Yes, rewards and relationships is a big part of value. Service industries use this constantly 
  • lmckeogh @Brioneja : agree w/ half of that. I can think of some things that are desirable but don't necessarily have value .
  • ProdMgmtTalk @lmckeogh - that something is desirable - does that not define its value (amount of desirability)? 
  • Brioneja @lmckeogh Desiring something to fulfill a personal want means the product has value for that individual 
  • brainmates Agree @saeedwkhan: re: the diff btwn price & value but in #business world price closely follows value 
  • Brioneja @lmckeogh The fashion industry has always relied on this. 
  • Brioneja @brainmates @saeedwkhan Unfortunately in most companies price comes first, value later 
  • ErikaLAndersen Whether something "should" have value and "does" have value are
    different. 
  • lmckeogh E.g. I desire a strand of pearls. However, its value or more exactly, its price is artificially set by someone (jeweler).
  • Brioneja @ErikaLAndersen Value is relative for each individual. Something may have value for you but not for me. That forms the entire basis of real market segmentation 
  • Brioneja @lmckeogh The price may be set, but some individuals may think the price is above value, some below 
  • lmckeogh @Brioneja yes, price can be an arbitrary measure and will differ between consumers 
  • agilebench What approaches could we
  • take when attempting to enhance the value of our current products? 
Q2 Are there different types of value?
  • Brioneja A2: I personally use two categories: Hard (monetizable, directly measurable) and soft (emotional/ subjective) The classic example is hybrid cars: Hard value: Gas Savings, Soft Value: Saving the Planet 
  • ErikaLAndersen Hard value for cars: ability to get from A to B. Soft: Luxurious feel, prestige? 
  • Brioneja @ErikaLAndersen Yes, Branding big part of soft value
  • Brioneja @ProdMgmtTalk I separated "Hard" and "Soft" value essentially b/c of easy of
    measurement/ quantification
  • ErikaLAndersen A2: Yes, absolutely. Seat on airplane. Business ppl may value much more than vacationers - hence, segmentation
  • Trillogy3 Q2 Yes. The example that springs to mind is economic value versus personal value.  Example - grandma's rocking chair on EBay. May have great value to me, but no econ. value 
  • Brioneja @Trillogy3 Wouldn't the fact that it does have great value to you also means some economic value to you? 
  • saeedwkhan @brioneja - A2 Yes. Diff types of value. usu. saves time/effort, gives peace of mind, makes/saves money etc
  • Brioneja @saeedwkhan Do you define market segments using different types of value? 
  • saeedwkhan @Brioneja Yes Segment by value & use case.Value changes based on who is recving value & what value they in turn can deliver.  
  • lmckeogh So, in simple terms @Brioneja, value has both a subjective &objective component. Could you plot objective along X axis vs. sub 
  • Brioneja @lmckeogh It is theoretically possible, difficulty is relative measure of subjective value 
  • eghenson so categories of value - economic, social, personal?
Q3 How do you measure value?
  • Trillogy3 Q3 price is one way. 
  • lmckeogh A3: Time is money IMO. If I can save time depending on the cost I may value it. 
  • Brioneja @ProdMgmtTalk Easy to measure gas savings, more difficult to properly measure the satisfaction you get from saving the planet 
  • eghenson often you can test/measure value by comparing the object of test to existing objects of proven value 
  • Brioneja @lmckeogh Absolutely, time savings are quantifiable and measurable, "hard" value 
  • lmckeogh @Brioneja: What I meant by last comment was can you transform a soft measure into something hard during value discovery 
  • Trillogy3 A3: I guess you could also measure by volume - units purchased. Also number of referrals.  
  • Brioneja @Trillogy3 The catch 22 is that if you don't have an estimate of the value of your offering, you may set price too low or high 
  • Trillogy3 A3: Measuring soft value - market research can be helpful in quantifying.  
  • brainmates A3: Measure value through desire to pay for it in some way (time, $, freedom) 
  • Brioneja @brainmates Yes, but how do you set the initial price if you do not know how much customers value your offering?
  • lmckeogh @Brioneja@brainmates : pick a price and see what happens. Shoot high. Easier to go lower 
  • eghenson entertainment, as example. You pay X to go to the movies. Would you pay X for this other choice? or more than X?
  • eghenson comparing new to existing gives you an initial basis for assessing value 
  • ErikaLAndersen value derived equated to goals met: hard goals (tasks, speed) measurable; soft (feeling smart, having fun) not
  • brainmates @brioneja - Through customer discovery - segmentation, problem definition, solution design & testing
  • Brioneja @lmckeogh @brainmates Setting the price too high may doom your product launch  
  • Brioneja @lmckeogh My favorite example is the Apple MacIntosh; Before Steve Jobs learned how to do Marketing, he made horrible decisions. If Apple had lowered the prices in the late 90's just a bit, we would all be typing on a macintosh. (sorry, I meant late 80's before the launch of Windows 3.1)  The fact is that Steve Jobs set the price higher than the perceived value of the UI and almost killed the company 
  • saeedwkhan @Brioneja Price is usu. dynamic and iterative. Setting initial price is easy. Setting a good initial price is hard.
  • lmckeogh Doom is so fatalistic. There is always tomorrow. Adjust based on feedback. Working against gravity is harder  than with it. 
  • brainmates @Brioneja@lmckeogh @brainmates Setting the price too low may mean that you'll leave $ on the table 
  • eghenson Both @Brioneja @lmckeogh make good points. other market features need to be considered when defining price 
  • Brioneja @saeedwkhan Yes, that is the critical issue, understand value BEFORE setting the initial price  
  • lmckeogh @Brioneja : But what would they have compromised in value? 
  • Brioneja @saeedwkhan Use tools like Kano or conjoint analysis before going to market 
  • eghenson Please consider the notion of using reasonable comparisons for setting initial pricing or test pricing 
  • lmckeogh @Brioneja : agree about using tools. Kano can help with value but not necessarily a price point from my POV.
  • Brioneja @lmckeogh I agree, you need conjoint for price point
  • eghenson people seem to be iterating on what is hard or errors made rather than practical ideas to address 
  • lmckeogh @eghenson : by understanding the errors can be sure not to make same mistakes 
Q4 How do you define value co-creation?
  • Brioneja @brainmates The subject of value co-creation is a more recent subset definition of value 
  • eghenson value-co creation - include customer as well as all internal stakeholders in product 
  • ProdMgmtTalk Value co-creation bringing own resource for beneficial outcomes at point of consumption (value-in-use) http://t.co/cTIAyHAu  
  • Brioneja @brainmates There are those that say it is about the customer experience 
  • lmckeogh [side note] In determine value one good reference is Dan Ariely's Predictable Irrational. Talks about how mind plays tricks 
  • Brioneja @brainmates but others say that it's about offerings that allow customers create individualized value propositions during use 
  • eghenson Nice @ProdMgmtTalk I think your comment suggests that stakeholders have direct participation in definition/ delivery
  • ErikaLAndersen A4: consider tasks accomplished, speed, money saved AND visceral enjoyment, reflective qualities 
  • Brioneja @eghenson There is a school of thought that says that value co-creation is more than joint product development 
  • aussiegoldy You measure value by how close it is to a win-win. Win for the product/company and win for the consumer 
  • Brioneja @lmckeogh You can only adjust price if you have not irrevocably set a certain image of your product in the customer's mind  
  • ErikaLAndersen Co-creation: Who is the co? the end user, the paying customer? stakeholders? 
  • eghenson @Brionej yes, that value co-creation > than joint product development. I agree. In what ways, what else is needed?
  • Brioneja @eghenson it is about different value creation during use due to the interactions of the customer with your offering 
  • eghenson @ErikaLAndersen each stakeholder, customer, end user need to somehow be represented in product / service dev process
  • Brioneja @eghenson Yes, critical to involve all stakeholders
  • lmckeogh @eghenson : are you trying to please too many constituents. Determine the Most Important Customer and set expectations there 
  • eghenson @lmckeogh I think this is a longer conversation. of course priorities need to be set. 
Q5 What examples are you aware of where value co-creation has been used in the
successful  development of products and services?
  • ErikaLAndersen A5: I like Virgin Airlines; successful airline with focus on good experience to passengers
  • Brioneja @ErikaLAndersen What would you say characterizes Virgin Airlines' experience? 
  • Trillogy3 Virgin is a good example. Food/entertainment, great experience and travel Virgin is customizeable! 
  • ErikaLAndersen @Brioneja haven't flown VA for while, but they had comfy seats, fun attendants; focus on good experience
  • Trillogy3 @lmckeogh - actually you can order off a menu for food or entertainment - very
    customizable. 
  • Brioneja @Trillogy3 Good example. Cooking and food are certainly areas where co-creation is a way of life  
  • eghenson back-scratcher. it provides the functional capability. I get to direct it to the itch LOL 
  • Brioneja @eghenson Some people use back scratchers for other applications than the one it is intended for. Reaching for example
  • Brioneja @eghenson But the key is to design product that encourage a customer to explore different avenues of value via customization 
  • eghenson @Brioneja RT so the value is extended beyond original intent. big win for consumer and likely also provider 
  • eghenson @Brioneja is that a dogma or sometimes appropriate intent
  • brainmates Isn't it more than that? RT @Brioneja@brainmates There are those that say it is about the customer experience 
  • ProdMgmtTalk @brioneja says key is to design the product so each user will customize it according to their own desires
  • Brioneja @eghenson what this would mean is that you did not just offer one product, but an infinite number 
  • lmckeogh @Brioneja : a platform type of product that other functionality can be built upon it. E.g. including API's in software 
  • Brioneja @brainmates It is about the offering being capable to offer different experiences based on customer interactions
  • ProdMgmtTalk RT @hienergyguy: so, clearly value is individual and companies need to determine individually 
  • brainmates So its customised experience rather than customer experience @Brioneja 
  • eghenson @Brioneja I believe I understand your meaning. I am intrigued by the notion that any 'product' can be infinitely flexible
  • lmckeogh From an airline example standpoint there is limited co-creation unless I can fly the plane 
  • Brioneja @brainmates not just customized, it is about the offering being capable of being customized BY the customer 
  • brainmates New product! RT @lmckeogh: From an airline example standpoint there is limited co-creation unless I can fly the plane
  • eghenson @brainmates I do like your definition. concrete and understandable 
  • Brioneja @eghenson The best example I was recently exposed to was iPad apps for alternative communication.  Individuals with limited communication abilities represent an infinite number of variations.  These apps can be customized to match the exact level/need of the individual. Thus the same product looks very different in the
    hands of one user vs. another  
  • ErikaLAndersen So like deaf, dyslexic, blind, stammerers etc.
  • Brioneja @ErikaLAndersen Augmented and alternative communication is a specific field that deals with individuals with limited ..... ability to speak and even type. The best example is Stephen Hawking
Q6 What advice would you give to a company that wants to get into value
co-creation?

  • lmckeogh A6: Should think about and plan for extensions at inception if you want it to take on a life of its own.  Create that Kano map and use it to fill out the roadmap 
  • Brioneja @lmckeogh Yes, the design of the product should incorporate customization from the early stages  
  • eghenson @lmckeogh yes, but beware planning paralysis. ;-)
  • lmckeogh @eghenson : yes, hard to know where users will take the product, but don't create a brittle architecture. Make it flexible
  • eghenson @lmckeogh great! flexible architecture as requirement for customizable products and as foundation for co-creation 
  • ErikaLAndersen Value co-creation means the product is platform that is jumping off point for infinite uses 
  • ProdMgmtTalk Yes! "Customization by design" include at inception of product
  • ProdMgmtTalk @brioneja says "there’s a difference betw customizing prod before ship & product being customizable by customer" 
  • Brioneja This is a presentation I put together on Value Co-Creation if interested http://t.co/aV1UFn53 
Thank you Jose Briones @brioneja for speaking! Everyone's participation appreciated! 


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